David Keogh, Regional Director Sales & Channel Southern Europe, at Dropbox adds: "This collaboration gives us the opportunity to establish ourselves in Spain with one of the best soccer teams in the country and demonstrate that Dropbox is much more than storage on the cloud. We are very happy with this partnership, which allows us to combine values such as teamwork and innovation."įor Dropbox, the partnership with Atlético de Madrid means reaffirming its presence in the Spanish market, in a vertical that is experiencing a unique moment of acceleration and transformation. Whether it is about managing heavy files, such as training or match videos, or managing contracts or other legal documents, we need a solution that allows us to keep up with the work rhythms of the sector. We needed a secure solution that would allow our teams to work from anywhere. “René Abril, Director of Technology and Digital Development at Atlético de Madrid comments: “working with Dropbox gives us the necessary confidence to focus on streamlining other tasks. Atlético de Madrid has chosen Dropbox as a partner in its digital transformation, allowing it to optimize workflows, securely share information and create collaborative workspaces to streamline internal processes.įor the rojiblanco club, digital transformation is a priority and it wants to be one of the digital pioneers in the sports industry.
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